Weather Impact has developed an innovative mobile application. The application issues alerts for severe weather, tailored to the users preference. Users can set weather alerts for all their favorite locations. When severe weather is expected the mobile phone issues an alert message, which can be viewed in the application. Within the application also more details about the timing and severity of the alert are shown in a graph or table. All alerts are saved in an archive, which allows a user to apply statistics to the alerts that have been given.